Yes, menstrual cups brands vary in their soft to firmness ratios. There are some menstrual cup brands that offer several sizes in different softness’s. This also makes the firmness, squishiness or softness of the cup vary according to the cup sizes and capacity. Again these variables are important for a person’s unique situation, needs, and preferences. Some women like softer cups for comfort, while others prefer the firmer cups that are easier to remove or insert.